Whitney Wolfe Takes On Match Group

Bumble is the champion when it comes to the dating app world, and everyone always goes for the champion. This is what Whitney Wolfe believes is happening when it comes to her dating app. The parent company of Tinder which is called the Match group has filed a lawsuit against Bumble. There has been a lawsuit filed where this company is claiming that the technology dating interface that is used for Bumble is an exact replica of what Tinder is doing.

Whitney Wolfe believes that this idea is absurd and that this parent company for Tinder is a bully that is trying to cut in on profits that she has made.

Bumble has been around for some time now, and there has been no lawsuit in place. Now that Whitney Wolfe is rising to the top as a billion dollar app it appears that everyone wants a piece of the action. Match has already tried to buy Bumble for more than $400 million. It appears that now that Whitney Wolfe has turned down this offer there is a whole lot more tension between Whitney Wolfe and the founders of Tinder.

Whitney Wolfe has been silent about the lawsuit where she sued one of the owners of the Tinder app because she was once someone that helped create this app. This is why she believes that it is totally ludicrous for anyone to put a lawsuit in place against her. She feels that she has the right to get into a similar swipe left or right format for her app because she was the one that co-created Tinder.

Whitney Wolfe does not plan to let any lawsuit stop her from expanding the business that she created. She has already been able to build a stronger network with Bumble BFF and Bumble Bizz. She has taken to building the type of app environment that allows people to engage in even more than just dating.

Whitney Wolfe feels like this type of expansion automatically clears Bumble from being just another dating app. She feels that Tinder has no real grounds to stand when it comes to the comparison between Tinder and Bumble because Bumble is more than a dating app. CEO of Bumble, Whitney Wolfe is not going to be intimidated by this because she knows that she is creating something that is unlike anything else that has existed when it comes to social media apps.

Source: https://www.npr.org/templates/transcript/transcript.php?storyId=557437086

Doe Deere’s Unique Vision

Is there a limit to how colorful and how beautiful a woman should be? Though in some more conservative circles, perhaps there is, but the truth is there is a new kind of idea being embraced by women everywhere, and it’s all about being as beautiful as you want to be, and as powerful as you think you are. Wow! Talk about radical! Yes, women do have power, and they are beginning to roar in ways no one has ever quite seen before.

 

Lime Crime’s Powerful Message

 

Lime Crime Cosmetics is the makeup brand that is speaking to women who want to claim their power by being as uniquely beautiful as they dare to be. The brand, which was innovated by Internet entrepreneur Doe Deere, started out as a website that featured the makeup products for order online. Deere’s wise use of the Internet for her marketing strategies helped spread the word about Lime Crime, and the high quality of the products, along with the amazing colors used in the line, helped make it a “come from nowhere” success.

 

Living the Unicorn Ideal

 

Besides being a product innovator, Deere is also a marketing genius who knows how to promote products while keeping the feeling of the brand fun and fanciful. The Unicorn is the underlying symbol of this brand, and it is this whimsical quality that has connected with so many of the brand’s customers. Deere has always connected to mythical stories, and she has kept this passion alive by integrating it with her product line. To her, the idea of the unicorn is a perfect symbol for Lime Crime’s customers, as they are women who have no choice but to be utterly unique in their look and style. The Unicorn lipstick line is a top seller for Lime Crime, which shows you how well this idea resonates with customers.

 

The colors used by Lime Crime are as innovative as can be. The lip and hair colors includes shades of green, blue, yellow and purple, and though they are unusual, they are all as pretty as can be. Her lipsticks go on easy and stay on, which is another reason behind their popularity. Lime Crime’s Instagram page uses photos of the brand’s own customers wearing the makeup, and this interactive quality to the page has made it extremely popular.

 

Doe Deere has never asked anyone how to run a makeup company, she just figured it out on her own, while staying true to her love of color, beauty and whimsy. If that doesn’t represent the idea of a strong and unique woman, we don’t know what does. All of this explains the unusual success and staying power of Lime Crime.