Is there a limit to how colorful and how beautiful a woman should be? Though in some more conservative circles, perhaps there is, but the truth is there is a new kind of idea being embraced by women everywhere, and it’s all about being as beautiful as you want to be, and as powerful as you think you are. Wow! Talk about radical! Yes, women do have power, and they are beginning to roar in ways no one has ever quite seen before.
Lime Crime’s Powerful Message
Lime Crime Cosmetics is the makeup brand that is speaking to women who want to claim their power by being as uniquely beautiful as they dare to be. The brand, which was innovated by Internet entrepreneur Doe Deere, started out as a website that featured the makeup products for order online. Deere’s wise use of the Internet for her marketing strategies helped spread the word about Lime Crime, and the high quality of the products, along with the amazing colors used in the line, helped make it a “come from nowhere” success.
Living the Unicorn Ideal
Besides being a product innovator, Deere is also a marketing genius who knows how to promote products while keeping the feeling of the brand fun and fanciful. The Unicorn is the underlying symbol of this brand, and it is this whimsical quality that has connected with so many of the brand’s customers. Deere has always connected to mythical stories, and she has kept this passion alive by integrating it with her product line. To her, the idea of the unicorn is a perfect symbol for Lime Crime’s customers, as they are women who have no choice but to be utterly unique in their look and style. The Unicorn lipstick line is a top seller for Lime Crime, which shows you how well this idea resonates with customers.
The colors used by Lime Crime are as innovative as can be. The lip and hair colors includes shades of green, blue, yellow and purple, and though they are unusual, they are all as pretty as can be. Her lipsticks go on easy and stay on, which is another reason behind their popularity. Lime Crime’s Instagram page uses photos of the brand’s own customers wearing the makeup, and this interactive quality to the page has made it extremely popular.
Doe Deere has never asked anyone how to run a makeup company, she just figured it out on her own, while staying true to her love of color, beauty and whimsy. If that doesn’t represent the idea of a strong and unique woman, we don’t know what does. All of this explains the unusual success and staying power of Lime Crime.