The Online Market
Fabletics is a remarkable story of how online retail has grown up and how companies have taken that into their own hands. Kate Hudson understood what she was taking on when she decided to create Fabletics, but it was certain there was going to be so much more to the process. Nobody expected Fabletics to make hundreds of millions in sales or for Fabletics to finally break into the physical realm with brick and mortar stores. Despite that thinking, it has come to pass.
Defeating The Competition
The success of Fabletics isn’t something you can do without running into some serious competition. Fortunately, Hudson understands better than most how to take down potential rivals and keep them from eliminating your share of the market. One way that Fabletics was able to defeat their rivals was by offering their customers custom athletic wear. Other retailers give their customers a very specific sort of pre-made outfit. By understanding that every customer is different, Fabletics has made it clear they are the default choice for women who want something specifically meant to cater to them.
Reaching Beyond The Internet
Another key point of interest is how Fabletics has managed to make itself into something more than a website. You can purchase Fabletics athletic wear in physical stores now with 5 locations. There are plans to further expand in order to cover areas traditionally disregarded in order to make it clear that Fabletics is more than just another gimmicky online outlet. There is a serious attempt to turn this into something that people from across the world will learn to appreciate. It’s simply a matter of time before more people start recognizing what’s going on and join the fad.
Where Fabletics Stands Now
The overall look for Fabletics is shaping it into something standing far and above its competition. You simply don’t see the same thing in any other online retailer. Kate Hudson has proven to be an incredible CEO and made Fabletics into the definitive retailer for custom athletic wear. Nobody comes close to the same customer base and nobody has the same loyalty. There’s a reason this brand has made it so far and that reason will keep it going for a long time to come. People want to have something meant just for them and they get that with Fabletics.